Why did the theatrical business start collapsing in the post-COVID era? Well, there are several factors but the most prominent among them was the sudden exponential rise of OTT. And why did OTT start booming? Well, there are several factors but the most prominent among them is cheap and easy entertainment.
So, let’s acknowledge the elephant in the room. Yes, theatres are in fact very expensive in terms of entertainment. But, the kind of experience they provide is unmatched. And, a lot of times, people do choose easy and cheap entertainment instead of experience.
But, what if theaters become highly affordable? What if people have the luxury of watching 10 movies a month and that too for only 70 Rs/Movie? Tempting, huh?
India’s leading multiplex chain PVR Inox understood this condition and they are coming up with a movie passport kinda thing in which a person can watch 10 movies for only ₹699. They launched this offer in North India in October of this year and now they are finally bringing it to Hyderabad.
Sadly, this offer came a little late in the south of India. But, better late than never. One can utilise this offer to enjoy large screen cinemas at a really good pricing.
This offer is very very important as people who would purchase the pass will ensure that they watch max number of films even on weekdays to get their money out. Thus, every month PVR Inox will create a new set of audience who would be coming to the cinemas on a weekly basis.
Long live cinemas!
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