Homegrown OTT platform and content producer MX Player has become the first Indian app to cross 1 billion downloads, an astounding figure by all means. By crossing one billion app downloads, MX Player has become a part of a very exclusive group of top apps that have crossed this significant milestone. How exclusive is this group? Well, less than 20 apps worldwide have achieved this coveted figure of 1 billion app downloads! And no app in India is even close to touching one billion downloads.
MX Player started life as a video and audio player. Sensing the pulse of the market, it converted into an OTT platform. For those who don’t know, MX Player is owned by the corporate behemoth, the Times group, as part of its Times Internet.
Once it stepped into the OTT arena, MX Player has considerably upped its content game in the last couple of years. Its MX Player Original shows are tailor-made to appeal to the Indian masses. Aashram, Hello Mini, Raktanchal, Bhaukaal, Samantar, and the erotic drama Mastram have all ensured that the masses lap up their shows eagerly. Add to it the fact that all content on MX Player is ad-supported and thus free to watch for the general public.
Keeping up with the times, and taking in the popularity of ultra-short video content aggregator TikTok, MX Player launched its own ultra-short video category called MX TakaTak. This too helped the popularity of MX Player to skyrocket.
This is just the beginning of a golden period for MX Player. The platform has tied up with Alt Balaji recently to jointly create and stream content. MX Player has recently launched a paid version of its app under the category of MX Player Gold. For a nominal subscription rate, viewers can enjoy ad-free content on MX Player.