Many times, Binged has pointed out that Netflix India never uses their full marketing strategy if they have to promote any Indian title.
No wonder the platform has suffered terribly due to that when Indian titles often fail to make it big in India, let alone the international market.
If you happen to subscribe to Netflix then there is a section there that says “Fast Laughs”. It gives a great dose of laughter through short videos which are clipped from films and series which are available on Netflix.
It is similar to YouTube Shorts which is used by many channels but only the subscribers of Netflix could benefit from it. Naturally, the subscribers use it when they are bored with the app and don’t like bingeing on anything for that moment.
But yet again, that section of “Fast Laughs” was not bringing any new audience. It was just aiding the existing ones.
Netflix India has tapped that problem and they are present today with a dedicated channel on YouTube called “Netflix India Shorts“.
To fill up the channel, they have shifted the existing shorts to the new one from the main channel.
But now, they would operate separately.
This is certainly a great step as audiences through one channel can have the same experience which was previously reserved for the subscribers of Netflix. This might help the platform gain a great number of audiences who are also “potential subscribers”.