OTT giant Netflix is leaving no stone unturned to promote its recently released action-comedy heist flick ‘Red Notice’ across the globe. And India is no exception. Netflix India, in an ingenious marketing strategy in collaboration with 22feet Tribal Worldwide, has kickstarted an innovative campaign for Red Notice.
The campaign is being called #StealersKeepers. And as the name suggests, the event invites fans to realize their fantasies by making them go through the same adrenalin rush like that of the movies’ characters played by Ryan Reynolds and Gal Gadot, who are portrayed as master thieves in ‘Red Notice’.
Netflix India has set up a ‘Red Notice Shop’ at Phoenix Palladium, Mumbai which has been equipped with high-tech security like lasers, sensors, alarms, digital cameras, secret codes, etc.
In order to bring the audience closer to the world of Red Notice and offer them a one-of-its-kind experience, fans are invited to pull off a heist at the Red Notice shop where everything is free if they can steal it.
Yes, you read that right. Not just that, winners, who are successfully able to execute the heist, will be given free goodies, tech gifts, shop merchandise, and three gold Faberge eggs containing exclusive rewards.
The campaign is done in a fun-filled and entertaining way, without obviously getting the fans into any trouble. The last date for the Red Notice campaign is 28th November until 10 PM.
Helmed by Rawson Marshall Thurber (Director, Central Intelligence), the heist thriller ‘Red Notice’ features WWE star turned Hollywood actor Dwayne Johnson as an FBI profiler who teams up with a renowned art thief (Ryan Reynolds) to catch a highly elusive criminal (Gal Gadot).
Red Notice currently holds the No.1 spot as the most-watched Netflix English language film and has made its way to the top ten movies list in 94 countries across the globe. It was watched for an astounding 129.11 million hours during the last week.