Upcoming Netflix series ‘Rana Naidu’, which is an Indian adaptation of the crime drama series’ Ray Donovan’, is all set to start streaming on the OTT platform from 10th March onwards. With just a day left, the OTT giant has deployed a clever marketing stunt in line with the show’s theme and led by its lead actor Rana Daggubati.
Earlier today, Netflix invited OTT enthusiasts in an interactive marketing stunt where prospective participants are required to send a message to the mentioned phone number through a WhatsApp link.
We tried to tell Rana to not share his phone number on social media but he walked in with his bat 🤷🏻♀️
Talk to him here: https://t.co/SBKcxkbVBN pic.twitter.com/05WNNYaKZi
— Netflix India (@NetflixIndia) March 9, 2023
After doing that, the participant receives a message from Rana Naidu’s WhatsApp number which asks the participant’s name along with the name of his friend and his favourite movie / show on Netflix.
A few moments later, the participant receives a video clip featuring Rana Daggubati’s character Rana Naidu, who speaks out both the names and then shares a short clip from the upcoming Netflix series ‘Rana Naidu’.
And the interesting thing is that if you participate in this marketing stunt again, you will receive a different clip from ‘Rana Naidu’ during the second time. The video can then be forwarded to the particular friend.
It’s an innovative and interactive marketing stunt pulled off by Netflix for its forthcoming series ‘Rana Naidu’, but it remains to be seen whether the show will create an impact amongst OTT audiences. That should depend on the word-of-mouth and how well-made the show actually is.
‘Rana Naidu’ features Rana Daggubati and his real-life uncle and veteran actor Venkatesh Daggubati in the lead roles of an estranged father-son duo. The titular character played by the former is the go-to guy for all Bollywood related problems. But Rana Naidu lands in a fix and all hell breaks loose when his father is unexpectedly released from the prison. It has been directed by Karan Anshuman (‘Mirzapur’ creator) and Suparn Verma (Co-director – ‘The Family Man’ S2).
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