Netflix’s highly anticipated third annual Tudum fan event was a resounding success, garnering an impressive 78 million views across all of the streaming giant’s social media platforms. The event, which took place in front of 11,000 people in São Paulo, Brazil, saw an 86% increase in viewership compared to last year’s event, and a remarkable 203% increase from the initial event in 2021.
The atmosphere of the in-person Tudum crowd was overwhelming according to Netflix. Marian Lee, Netflix’s Chief Marketing Officer, expressed regret that the magic of the audience couldn’t be fully conveyed to those who were not present. She likened the experience to a “Beatles moment,” with fans sobbing tears of joy whenever their favorite stars took the stage.
The Tudum event featured appearances from A-listers with Netflix projects, including Henry Cavill from “The Witcher,” Gal Gadot, Alia Bhatt, and Jamie Dornan from “Heart of Stone,” Chris Hemsworth from Extraction 2. These star-studded appearances were complemented by exciting first-looks and announcements for highly anticipated titles.
Tudum dominated social media conversations, trending at No. 2 in the United States, Brazil, and worldwide. The teaser debut of “One Piece,” the much-awaited Netflix adaptation of the popular manga, claimed the No. 1 spot globally.
Netflix reports that the Tudum content in 2023, including pre-event trailers, the event itself, and the release of new title assets across Netflix and talent handles, generated an impressive 1.2 billion views worldwide.
Needless to say, the huge population of India would have also helped the event create this record. Because the cast of The Archies performed on the stage and naturally, Indian fans would want to watch it.
This also helped Netflix to practice live streaming as they have messed it up several times in the past.
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