Netflix has acquired the streaming rights of plethora of upcoming Tamil releases. Fans are excited about the releases and just like the post theatrical line-up of Saturday’s Telugu titles, the Tamil titles top have created a huge buzz.
Like on Saturday, a total of 16 Telugu movies were announced to be having their post theatrical rights locked with Netflix. It is a great change in strategy and focusing on the south Indian industries will be profitable for the platform. The titles include Nani’s ‘Dasara’, Chiranjeevi’s ‘Bhola Shankar’, ‘Amigos’, ‘Meter’, ‘Buddy’ and some that are not titled yet.
For today’s part, many anticipated Tamil movies had their official announcement. Vikram’s rumoured Thangalaan will be streaming on the platform in Tamil, Telugu, Kannad, Malayalam and Hindi. Dhanush’s ‘Vaathi‘ and Ajith Kumar’s ‘AK62’ was among the few big Tamil titles whose post theatrical rights were bagged by Netflix India.
Netflix is doing such a great job at producing originals in Hindi but there is no news of originals in Tamil and Telugu despite there being such a big line-up for post theatrical releases. In Hindi, we have seen Netflix original movies winning the hearts of audiences. There was ‘Qala’, ‘Monica, O My Darling’, ‘Darlings’ and these films were successful in impressing the audiences. But it seems that the platform has not started thinking about releasing original content in Tamil and Telugu as for now.
Netflix should consider producing original movies in the regional languages too. There are huge audiences for Tamil and Telugu films on OTT and it is a well known fact. It is time to have them satisfied with original stories now. Focusing more on original movies will help the platform grow it’s viewer base in South India and it will obviously be a better strategy than acquiring the streaming rights of theatrical films.