HBO Max‘s newly announced ad-supported subscription option will cost users $10 a month, about $5 less than the ad-free version of HBO Max, which costs $15. The major difference between the two — apart from the cost, of course — is that subscribers of the ad-supported version of HBO Max will not be able to watch the new WarnerMedia films on the same day that they release in theatres and HBO Max for the ad-free subscribers of HBO Max.
This effectively means that if a subscriber opts for the ad-supported, lower-cost subscription of HBO Max, they will not be able to watch upcoming same-day premieres of tent pole Warner films such as Dune, The Conjuring: The Devil Made Me Do It, In The Heights, Space Jam: A New Legacy, The Suicide Squad and Matrix 4.
Coming to the frequency and pattern of advertising that viewers will encounter on the ad-supported HBO Max subscription, WarnerMedia has promised that it will only attach advertising to shows exclusively available to HBO Max. It will not mar the viewing experience of HBO shows with advertising. Thus, HBO shows on HBO Max, such as Euphoria, Succession, and older ones such as Game of Thrones and The Sopranos will remain as-free.
As per earlier reports, HBO executives were toying with the idea of a fully ad-supported HBO Max subscription plan for $5, with advertising appearing even in the HBO content. That plan however was ditched in favour of the present one.
The new subscription tiers for HBO Max go live in June 2021. As for digital viewers in India, the wait for the platform to debut in the country stretches on.
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