The OTT wave has swept over the entire nation and one can see more players enter the market every day. The success of local OTT platforms such as Hoichoi and Aha has also led to an increase in this market. Oho Gujarati is the latest Gujarati OTT platform to hit the market.
We have seen the rise of OTT platforms and digital content over the last couple of years. What started with the first original Indian web series on Netflix and then Amazon Prime quickly tuned into a fest as everyone from retired actors to experimental filmmakers were trying to ride this wave. Everyone right from the local players to the biggies are trying to attract this regional speaking audience to their platforms.
Oho Gujarati will stream a collection of award-winning Gujarat films like Ratanpur, Vitamin She, Reva, Kevi Rite Jaishi, Bey Yaar, Wrong Side Raju. One will also get to see Gujarati classics on the platform. Apart from this, there will also be a wide variety of original content on the platform with titles like ‘OK Boss’, ‘Kadak Meethi’ ‘Sambhalo Cho?’ ‘Tuition’ ‘Chaskela’ ‘Mann-Filtered’ ‘Cutting’ and more.
Oho Gujarati will host a wide range of content like documentaries, talk shows, music videos, and more. It has some of the top names in Gujarati cinema backing it and promises to be a treat for all the Gujarati speaking audience out there.
With Oho Gujarati yet another regional language platform enters the fray and we for one are excited because this gives a chance for regional storytellers and performers to showcase their talents to a much wider audience.
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