Streaming giant Disney+ Hotstar is all set to foray into the world of Telugu entertainment by announcing their grand, impressive slate of gripping titles. To make this announcement, they have roped in Telugu star Ram Charan in a vibrant launch campaign, with the punchline, ‘Mana Vinoda Vishwam’ (Our Entertainment Universe). With an uber cool look in a fun, lively musical video, Disney+ Hotstar introduces their specially curated entertainment menu for Tollywood lovers. Apart from homegrown Telugu content and blockbuster releases, Disney+ Hotstar also brings the best of Indian and International titles as well as the latest from the cricketing world including VIVO IPL 2021 and ICC Men’s T20 World Cup 2021 in Telugu.
The new lineup includes the first Hotstar Specials in Telugu, ‘Unheard’, directed by Aditya KV – a story based on the common man’s perspective on Hyderabad’s amalgamation during the period of India’s independence. Also part of the anticipated list is the crime comedy ‘Maestro’ starring actors Nithiin, Tamannaah, and Nabha Natesh as well as the multilingual horror-comedy ‘Annabelle Sethupathi’ starring actors Vijay Sethupathi and Taapsee Pannu. The list continues with the release of Telugu Specials such as ‘Gharshana’, ‘9 Hours’ and ‘Jhansi’ in the months to follow. For all reality show fans, Disney+ Hotstar brings the much-awaited fifth season of Bigg Boss Telugu hosted by veteran actor Nagarjuna.
Speaking about the campaign and being the face of the Disney+ Hotstar’s Telugu launch, actor Ram Charan said, “Disney+ Hotstar have been pioneers of content in India; bringing A-class global, Indian, regional movies along with engrossing digital series, in multiple languages, at our doorstep. With the platform’s entry in the Telugu entertainment market, I can foresee the opportunities opening up for makers and actors in Tollywood. This enjoyable association with the Telugu entertainment lovers will add to the wide array of content the platform will be hosting.”
Sunil Rayan, President & Head, Disney+ Hotstar said, “We have always been at the forefront of revolutionizing the way content is created and consumed in India – and are happy to take a step into the world of Telugu entertainment. We are delighted to join forces with some of the most prolific creative minds to offer an unparalleled Telugu entertainment experience for our viewers. In addition to bringing unmatched blockbusters such as Maestro and Annabelle Sethupathi, we are excited to offer genre-defining series with path-breaking narratives.”
“In the past few years, content in regional languages has witnessed a paradigm shift and Disney+ Hotstar has been at the forefront to give its audiences an opportunity to discover content across multiple languages. The launch of a wide array of titles in Tamil on our platform last year has been very well received. We are excited to expand our offering further and foray into the Telugu market; making our multilingual entertainment library even stronger with path-breaking stories and genre-defining formats,” said Gaurav Banerjee, Head of Content, Star & Disney India.
With a wide range of content in India, Disney+ Hotstar offers more than 100,000 hours of varied entertainment from original series, direct-to-digital blockbuster movies, access to STAR network serials before television and the best of live sports action. Disney+ Hotstar is also the dedicated streaming home for movies and shows from Disney, Pixar, Marvel, Star Wars, and National Geographic. The streaming platform is also home to the latest releases from Walt Disney Studios, 20th Century Studios, Disney Television Studios, FX, Searchlight Pictures and more. Furthermore, with the latest three-tier subscription offering from September onwards – Mobile, Super and Premium; viewers are given the freedom to select their preferred plan of choice.
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