Lyca Productions is a production house that has proved itself again and again with wonderful stories and creative promotional strategies as well. With the release of Ponniyin Selvan 2 today, the makers have taken a new strategy for promoting the film.
A limited edition of Bisleri water bottles have been released in the market with PS 2 posters. Bisleri water bottles are something we all look for whenever we go outside in summer. There could not have been a better strategy to promote a film exclusively for summer. The crossover between Bisleri and PS 2 reminds of the crossovers between films like Krrish 3 and G. One with pen brands. It was indeed a very effective one and the pens got popular with young fans. With these water bottles with the character posters for the film, more people will get to know about Ponniyin Selvan and be interested in the same.
Apart from that, the actors traveled a lot to promote the film and as we all know, Lyca does not leave any stone unturned to promote their films. Ponniyin Selvan is no exception. The word of mouth is working out pretty well with the movie and the second part is getting to be known as more interesting than the first one. Bisleri being the most popular brand for water in India, it is a great idea to promote a film with Bisleri in summer. With such a strong story, the beautiful cast, crew and the creative strategies to promote the film, hopefully the film will go on to be as successful as the first PS 1 or more.
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