JioCinema has been quite inactive and ill name in the streaming business for over a year now. Why so?
Pathetic films and series plagued JioCinema made it look more like an OTT dumpyard than an actual streaming platform. But lately, it has worked a lot on the kind of content that ends up on the platform.
For instance, consider the case of Pill. The series stars Riteish Deshmukh, and Pawan Malhotra in the lead role and is based on an evil practice of a pharmaceutical company whose experiment leads to the death of several people.
Deshmukh playing the honest ideal hero works to expose the experiment. A lot of times, it would make you remember the Disney+Hotstar series “Human” which also explored this aspect. If we keep aside Sushmita Sen’s Taali then JioCinema never really made originals with big names. Deshmukh is at least recognisable among the Hindi audience so it is a praiseworthy baby step by JioCinema.
But looks like Pill will focus on exactly this issue and turn out to be a lot different. The promotions could be far better than what they are doing but all those people who end up visiting JioCinema for Big Boss OTT Season 3 are highly aware of the series due to the banners and ads.
So, Big Boss is practically handling the marketing of Pill. It will be released on the platform on the 12th of July. Let’s see how it comes out to be.
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