Regular readers at Binged are well aware that Prasar Bharati is ready to be launched in the Indian OTT Space. The platform has invited companies with a valid license from the Ministry of I&B to downlink/distribute satellite TV channels to provide content to Prasar Bharati.
You know how government agencies are. They want every minute formality to be filled, yet they are callous about their competition analysis. They have set a model of a 65:35 profit ratio in which 65% of the profit would go to the satellite channel and the remaining 35% would rest with Prasar Bharati OTT Channel.
But, think about it. There are several OTT platforms in the country which are struggling to survive because people are simply not interested in their routine work. In the post-COVID phenomena, people love only those things which are sort of extraordinary in themselves. People have become demanding and this is the requirement of the age. However, how much are the odds of Prasar Bharati impacting the Indian OTT industry?
Looks a little. Any content meant to promote family values and Indian culture may look non-tempting to the audience. In situations like this, only one step from Prasar Bharati can be a cause of worry for the Indian OTT industry. It is sports rights.
Prasar Bharati may demand sports streaming rights for important events like the Olympics and World Cup. In these situations, platforms need to worry about.
Other than that, the Sanskari approach of Prasar Bharati must have come as a relief to the OTT players.
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