India is emerging as one of the fastest-growing markets for Prime Video worldwide, with an impressive surge in new customers, according to Sushant Sreeram, the Country Director of Prime Video India. He expressed delight at the rapid adoption of Prime Video in India and disclosed their commitment to doubling investments in the country over the next five years. Although he did not reveal any specific figures.
Prime Video, a part of Amazon’s Prime membership program, has been heavily investing in content, particularly in original shows and movies. In India, Prime Video boasts the highest proportion of Prime members who regularly stream the service, indicating its popularity and widespread appeal.
Needless to say, Prime Video India is the strongest branch of the massive Prime Video network.
Addressing the evolving content landscape, Sreeram highlighted the remarkable expansion of linguistic options. An impressive 60% of Prime Video customers in India enjoy content in four or more languages, showcasing the platform’s commitment to catering to diverse linguistic preferences. Additionally, half of the viewership for Prime Video’s shows and movies comes from viewers outside their home states, indicating the widespread appeal and popularity of regional content.
Interestingly, a significant quarter of the viewership for Prime Video’s Indian series comes from outside the country. They can be both NRIs and foreigners.
With the promise of increased investments and a commitment to providing a wide array of captivating content, Prime Video is poised to continue its remarkable growth trajectory in India. As Indian viewers, we can look forward to a rich and diverse streaming experience, with our favorite shows and movies available at our fingertips.
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