If you have followed Binged then we have repeatedly questioned the lack of effort Prime Video India puts into marketing their films. How Jalsa was marketed with only a few tweets and how they didn’t even post a single tweet regarding the release of Mohanlal’s Aaraattu was simply pathetic.
But it looks like Prime Video is finally giving thought to their disastrous decisions and stepping into Netflix’s shoes.
Netflix is known for brilliant social media marketing and they do it not only with originals but also theatrical releases that land on their platform. However the recently released Eternally Confused And Eager For Love is not a good example of that. But overall Netflix does pay attention to marketing.
If we take the case of Radhe Shyam then Prime Video at least posted a tweet unlike the simple lack of acknowledgement they showed for Aaraattu.
Talking about the upcoming Sharmaji Namkeen, they are doing exactly similar to what Netflix did for the popular Malayalam film Minnal Murali.
However this case is different as late Rishi Kapoor is no more and we all are aware of the popularity the late actor had.
Prime Video brought superstars such as Ranbir Kapoor, Kareena Kapoor, Alia Bhatt, Aamir Khan, Vicky Kaushal, Farhan Akhtar, Arjun Kapoor, Siddhant Chaturvedi, Ananya Pandey, Tara Sutaria and made them dance on Om Shanti Om.
We all are aware how popular that song is and is certainly a reminiscence of his epic popularity.
Sharmaji Namkeen is now streaming and let’s see what effect it does on the performance of the film.
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