What started as disappointment is now turning into outrage, and possibly a legal storm.
Prime Video’s recent shift to an ad-supported model, even for existing subscribers, hasn’t gone unnoticed. In fact, it’s sparking something far more serious than social media rants. Multiple users have now begun expressing intent to file complaints with the consumer forum, citing false promises, lack of transparency, and breach of trust.
The core of the frustration? People signed up for a service under the promise of ad-free viewing. Now, midway through their ongoing subscriptions, they’re being hit with ads, unless they pay an additional ₹699. There was no warning, no updated terms and conditions explaining that these changes might apply to current plans. Nothing that could prepare the consumer for this sudden disruption.
And when the experience people paid for is stripped away, without their consent, anger is a given. But this isn’t just frustration. Users are now calling it harassment, misrepresentation, and in some cases, even fraud.
Some are digging up old promotional videos and tweets where Amazon clearly advertised “ad-free” content as one of Prime Video’s top features. Now, with ads popping up in the middle of their favorite shows, users are asking: “Did you lie to us just to sell subscriptions?”
If this builds momentum, and it seems it might, we could soon be looking at legal action. Because when corporations start rewriting terms mid-game, the audience doesn’t just stop watching, they start fighting back.
Case krdo Sir, inke purane ads promotion nikalo jaha ye ad free exclusive content ka promise krte th,
Ab bc add free k alg se paise
Adhi se jada movie me paise mangte h rent ye rent wo#kangluAmazon#chorAmazon— Shunya Mimansha (@shunyamimansha) June 26, 2025
@amazonIN @PrimeVideoIN you didn't mention anything in your last year's T&Cs/User Agreement that Primemight change its subscription benefits during an ongoing subscription. Did you? Suddenly showing Ads in between content for an ongoing plan is a clear case of fraud? #PrimeVideo
— Abdulla M. M. (@Abdmas) June 29, 2025
I am looking for an advocate to file a case in consumer forum against @PrimeVideoIN
Because of their new ad policy for my existing plan.@AshwiniVaishnaw @jagograhakjago
Please take a note this is harassment #Amazon #prime
— aman singh (@fullrisky) July 2, 2025
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