Cement, Construction, Real Estate, Media, and Entertainment. The last two terms look odd in the lineup. Media is somewhat related to the first three but entertainment is something totally alien. But then, Hyderabad-based My Home Group is into all of that. The Group is the major investor in 100% Telugu Entertainment OTT Platform, Aha Video.
My Home Group acquired Leading Telugu News Channel, TV9 last year and now forayed into the Digital sphere with Aha Video. Ramu Rao, My Home Group’s Director is the face of the OTT platform despite his busy schedule. Like they say cinema can never be separated from any Telugu person, Ramu is not only a promotor of the app but also takes interest in the content creation with regular inputs to his team, the insiders say.
When the platform was first announced, very few expected Aha Video to make such a big stride in the space which is dominated by giants like Amazon Prime Video, Netflix, and Disney + Hotstar. It comes as surprise a shrewd businessman like Ramu Rao trusted an idea that appeared so risky when it was first conceived. But the subscriber base they garnered and the efforts they put in to garner the original content is truly astonishing. Moreover, the app was launched just before the Lockdown but that could not stop Aha’s juggernaut.
Like how they always do at the My Home Group, the bar is set higher in terms of content, availability of the platform on various devices, and the platform stability and all that is managed in just a year.
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