Red Notice is now officially, the most-watched movie on Netflix. It was released on November 12th and within a month it set a new benchmark. Earlier, this throne was occupied by the 2018 film Bird Box. It was a highly innovative horror film that audiences all across the globe enjoyed. But with insane action and never before marketing strategy Red Notice is the most-watched movie on Netflix.
If you remember, then this movie was not only meant for a particular region but for every English speaking person with access to Netflix. The trailer of the movie was not only released on the Netflix official channel but also on different channels of Netflix that serve in a particular country. Apart from that, we saw posters of the movie getting advertised in local newspapers.
This unprecedented marketing helped the film to gain a grip over a majority of the audience who do not watch English movies very often.
Dwayne Johnson himself took it on Twitter and said that it was all insane.
https://twitter.com/TheRock/status/1465810956039118857
With over 392 million watch hours, Red Notice has surpassed Bird Box that had only 282 million watch hours. Not only Red Notice is 11 days faster but a whopping 110 million watch hours ahead of its predecessor.
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