The dynamics are changing and they are getting more and more embedded into the local sensibilities. If we consider the case of Inspector Rishi or Suzhal: The Vortex then these kind of shows are nearly impossible to make if you extract the regional essence from it. Interestingly, more and more people are showing interest in such regional stories.
The way we watch movies and shows is changing fast in India. More and more people are using OTT platforms to watch stuff in their own language. There are over 60 of these platforms in India now, and around 30 percent of them make their own shows and movies in regional languages. This year, that number could go up to 50 percent! Yes, an astounding 50%.
This is a big deal because the media and entertainment industry is super important for our economy. It brings in about Rs 2 lakh crore, and it’s growing really fast, like 20 percent fast!
But making shows and movies in regional languages can be expensive. It usually costs around ₹20 crore or even more to make one series in a regional language. Sadly, if the show doesn’t involve the regional essence into the national one then the reception also becomes a huge limitation.
The regional identify and content is getting stronger and stronger. Let’s see what follows.
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