SWOT Analysis: Zee5 India Original Films Portfolio

Essel group’s OTT streaming services platform Zee5 was launched in India in February 2018. A few months back, the popular platform commenced its services in the USA. Besides acquiring third-party movies, Zee5 has concurrently acquired a number of original Indian movies as well since the year 2018. Some of them were received well by OTT viewers while some other titles did not receive similar acclaim.

Until recently, Zee5 has released 57 original Indian films spanning multiple genres in various Indian languages, albeit primarily Hindi films. Here is the full list of Zee5 India original films released until now since 2018 along with the film’s current IMDb rating.

Sr.No.

 

Zee5 India Original Film Language IMDb Rating

(Out of 10)

1 Toba Tek Singh Hindi 6.9
2 AranyaDeb Bengali 6.4
3 Tigers Hindi 7.3
4 Sigai Tamil 6.3
5 Cabaret Hindi 3.4
6 Veergati Marathi 6.0
7 Kalavu Tamil 7.4
8 The Sholay Girl Hindi 7.7
9 The Lovely Mrs. Mookherjee Bengali 5.6
10 377 AbNormal Hindi 5.5
11 Yours Truly Hindi 6.0
12 Badnaam Gali Hindi 7.1
13 Saat No. Sanatan Sanyal Bengali 5.8
14 Igloo Tamil 8.0
15 Barot House Hindi 7.3
16 Posham Pa Hindi 6.3
17 Line of Descent Hindi 4.7
18 Happi Hindi 7.4
19 Operation Parindey Hindi 4.7
20 Bamfaad Hindi 7.1
21 Ateet Hindi 4.3
22 Amrutharamam Telugu 6.0
23 Court Martial Hindi 6.9
24 Ghoomketu Hindi 5.5
25 Mamakiki Tamil 6.2
26 Chintu Ka Birthday Hindi 7.8
27 Yaadhumagi Nindraai Tamil 5.7
28 Unlock – The Haunted App Hindi 3.9
29 47 Days Telugu 5.5
30 Cock Tail Tamil 4.2
31 Virgin Bhanupriya Hindi 2.8
32 Yaara Hindi 6.3
33 Meka Suri Telugu 7.7
34 Danny Tamil 4.5
35 Pareeksha Hindi 8.1
36 Lock Up Tamil 6.4
37 Mee Raqsam Hindi 6.7
38 Atkan Chatkan Hindi 8.1
39 Tiki Taka Bengali 7.5
40 London Confidential Hindi 6.4
41 Comedy Couple Hindi 7.6
42 Taish Hindi 7.5
43 Meka Suri 2 Telugu 6.4
44 Darbaan Hindi 7.5
45 Oru Pakka Kathai Tamil 7.0
46 Nail Polish Hindi 7.3
47 Kaagaz Hindi 7.5
48 Lahore Confidential Hindi 2.8
49 The Wife Hindi 4.6
50 Silence… Can You Hear It? Hindi 6.6
51 Mathil Tamil 6.8
52 Raat Baaki Hai Hindi 5.2
53 State of Siege: Temple Attack Hindi 8.1
54 14 Phere Hindi 6.5
55 Dial 100 Hindi 6.0
56 200 – Halla Ho Hindi 7.8
57 Helmet Hindi 7.1

The above information may seem to be random data on a casual viewing. However, if we analyze it from a SWOT (Strengths, Weaknesses, Opportunities, Threats) perspective by using the IMDb rating aspect, it might give us a more concrete viewpoint of Zee5 India original films’ portfolio.

STRENGTHS

It is evident from the above data that like Netflix and unlike Amazon Prime Video, Zee5 has primarily concentrated on Hindi language movies for its original films’ portfolio (67% of total titles). Its Hindi films’ IMDb average rating comes out to be 6.3/10, which is slightly higher than Netflix’s 6.06/10.

Moreover, on this list, there are 22 titles with an IMDb rating of greater than 7/10. Meaning thereby almost 40% of the films’ portfolio boasts of some decently rated titles. Off late, Zee5’s selection of Hindi films has further improved with movies like ‘Nail Polish’, ‘Kaagaz’, ‘State of Siege: Temple Attack’, ‘200 Halla Ho’ and ‘Helmet’. This makes us think that at least from 2021, Zee5 seems to be going in the right direction in this aspect. ‘State of Siege: Temple Attack’ has even found its place amongst the top 250 Indian movies as per IMDb.

WEAKNESSES

Zee5’s selection of films under the less than 5.0 IMDb rating bracket. These films include 10 film titles including ‘Cabaret’, Line of Descent’, ‘Operation Parindey’, ‘Ateet’, ‘Lahore Confidential’, and ‘The Wife’, amongst others. This set of ten films with an abysmally low rating is what we think is the portfolio’s major weakness. Zee5 would want to improve on this figure by acquiring the right mix of meaningful cinema and out-and-out entertainers, both of which have their own following and refrain from acquiring such insipid titles.

OPPORTUNITIES

Filtering uninspiring Hindi titles and diversifying into quality regional cinema including a greater number of Tamil, Telugu, Malayalam, Bengali, and Marathi films could do the trick. Until now, around 1/3rd of the total Zee5 original films are non-Hindi regional language movies. It’s a decent percentage although it could be further improved upon.

THREATS

Amazon Prime Video and Netflix could be considered as the most formidable threats to Zee5, particularly with respect to the number of their Indian original films’ portfolios. Both these OTT giants have been consistently churning out an interesting mix of original films for the past few years. The overall IMDb rating average for Zee5 original films is 6.3/10. This means that it’s better than Netflix’s 6.08/10 albeit lower than Amazon’s 6.67/10.