One would have thought that Netflix was the best place for ‘The Office‘ to be. The legacy sitcom enjoyed pride of place in the Netflix library, and was one of the most-viewed titles at the streamer. Millions of viewers logged into Netflix to catch one or the other of their favourite ‘The Office’ episodes. The shenanigans of the merry bunch at the Dunder Mifflin Paper Company kept millennials entertained and happy at Netflix. They were heartbroken when The Office left Netflix at the turn of the New Year to move to Peacock TV, its new home.
Trade pundits and industry watchers expected viewership of The Office to go down at Peacock. With 200 million Netflix subscribers compared to 30 million for Peacock, Netflix definitely had an edge over Peacock when it came to clocking viewership numbers for the beloved sitcom. Imagine everyone’s surprise when the latest analysis from prominent TV research and analysis firm Parrot Analytics points to just the contrary.
Apparently, The Office has enjoyed an unprecedented surge in viewership ever since it landed at Peacock. Parrot Analytics puts the surge in the figure of 39%, which is quite astonishing, to be honest. Demand for The Office rose by 39% in its first 19 days at Peacock, when compared to its last few weeks at Netflix. And this, when Netflix ran a sustained one month long marketing campaign touting the “last chance to binge” The Office at Netflix.
The surge in demand for The Office after its move from Netflix to The Office bodes well for other legacy shows that are set to change hands in the future. A new demographic of people watching these shows ensures that they will continue to enjoy a sustained resurgence in demand and popularity over future years.
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