The most popular series on Indian OTT either comes from Amazon Prime Video or Netflix India. A lot of times even SonyLIV shows surprise us. On the other hand, all the Disney+Hotstar are near Prime Video and Netflix India in terms of views and the popular ones like The Night Manager and others just kill the others. Why so?
Disney+Hotstar has a huge subscriber base in comparison to all the other streaming platforms put together. Even JioCinema, despite its trashy content, has been quite popular in the past few months.
What is the USP of Hotstar and JioCinema?
It is certainly not the OTT originals but the streaming of live sports that makes them so efficient in keeping their subscribers or let’s say visitors intact.
But their USP might get challenged soon. Because a new player is getting ready to enter India’s OTT market.
Kaun hai wo?
(Symphony 5 playing in backgroung)
Prasar Bharati.
Eww, isn’t that sarkari stuff? Will that be able to match Hotstar and JioCinema?
Well, nobody knows about that but it is certainly a powerful body.
Under the current rules, broadcasters who have the rights to sports events of national importance like the Olympic Games, Commonwealth Games, and Asian Games must share their broadcast signals with Prasar Bharati.
This rule ensures that more people can watch these important events.
In cricket, this includes test matches, one-day internationals, Twenty20 matches, women’s cricket, and all ICC test matches involving India.
So, anyway Hotstar and JioCinema stream important cricket matches for free, if this speculation is true then they are gonna have to continue streaming them for free. Prasar Bharati is indeed coming as a storm.
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