The OTT boom in 2020 has churned out several of brand new platforms which have emerged after seeing the response received by streaming platforms. Be it Aha Video, Koode, LetsFlix, CityShor TV, FILIM everyone are trying to bring content in native languages. This has inspired several of the big companies to try their luck in the OTT market.
Toonz Media Group who are one of the leading animation studios in India and a global name, are joining hands with OTTera, another leading digital content platform which specialises in providing technical support to the companies who are looking to make it big in the OTT market.
Here, OTTera will be monitoring the content of Toonz as well as they’ll be setting up a network where these content can be showcased to several other streaming platforms. Toonz who are already in partnership which big names such as Walt Disney, Nickelodeon, Sony, Discovery, Universal, TV Asahi etc to name a few already has a huge library of content behind them and they are looking to assemble them all at one place. Hence they are partnering with OTTera for their streaming platform.
At first, there will be a huge library of released content by Toonz Media Group and also the licensed ones. And slowly they’ll be adding the new ones as they go further. OTTera will benefit from this as they’ll be adding content to their catalogue whereas, Toonz will be having a smooth run on the market with the advertisement and marketing strategies by OTTera.
The main focus of Toonz, is to create family friendly content which can be enjoyed by every age group.
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