Release date events are big. After creating buzz, platforms simply post release dates on social media handles or organize a big event.
Let’s take the case of Heeramandi: The Diamond Bazaar. It is a ginormous series and you must keep in mind the big release date event. The whole cast along with many guests arrived at a big scale event in Mumbai. They were entertained by a lot of dancers and finally, a drone show revealed the release date. Quite extravagant…but you don’t really expect any monetarily efficient thing from Sanjay Leela Bhansali. The extravaganza of the campaign is a part of the show.
Quite on the contrary is the case of Mirzapur Season 3. The series is highly potent as it is a blockbuster series coming after 4 years of wait. So what exactly is Prime Video doing?
They are asking every recurring or minor character of the series like Radhiya, Dimpy or even Guddu Bhaiya to feature in small clips. They are taking care of YouTube. On Twitter or let’s say X, they are playing क ख ग घ with the audience just like Rati Shankar Shukla.
On Instagram, they released an animated poster where the release date is hidden and the audience is supposed to find it.
To sum it up, Mirzapur makers are playing very very smartly. They are banking upon the emotions attached to the show and creating a super strong buzz around the release date. After a month of campaigning, the sudden release date reveal will be worth it. Great going Prime Video.
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