Jio Cinema, recently made waves in the entertainment industry by announcing its partnership with major international networks HBO, Paramount Plus, Showtime, and Binge. This move aimed to provide users with a broader range of content options, catering to the growing demand for international shows and movies. However, Jio Cinema’s decision to continue displaying advertisements in its premium version has sparked discontent among subscribers.
The streaming platform, known for its vast collection of Indian content, introduced the option for users to access international content by paying a hefty price of ₹999 annually.
It is more than justified for JioCinema to show ads in the free plan as they need to sustain themselves. However, those paying the premium price deserve something better.
This move was met with enthusiasm by those seeking access to popular series and movies from the aforementioned networks. However, subscribers were taken aback when they realized that even in the premium version, advertisements continued to interrupt their viewing experience.
The discontent among premium users stems from the expectation that a paid subscription should offer an ad-free experience. While the platform blatantly declares to keep pushing ads even in the premium version. Many subscribers took to social media platforms and online forums to express their frustration and disappointment, demanding an explanation from Jio Cinema.
It is worth noting that Jio Cinema is not the only streaming platform to include ads in its premium offering. However, this practice has often been met with criticism and backlash, as subscribers argue that their premium subscription fees should cover the cost of an ad-free experience.
As the streaming landscape continues to evolve, it is crucial for platforms like Jio Cinema to listen to their user base and adapt their offerings accordingly. Only time will tell if Jio Cinema can find a resolution that satisfies both its business needs and the demands of its premium subscribers.
@JioCinema worst app
Just subscribed. The app is not free from ads.The UI is lame and UX is very bad.
Please improve your glitches and think ahead of time. You don't have tech and jugaad won't work here.#jiocinema #toddler
— Prasad Speaks (@imprasadn) May 26, 2023
@JioCinema , is there any paid version for ad-free contents? Every five minutes one home ad comes to disturb the viewer ? No doubt #Netflix #AmazonPrime #hotstar is so popular… Stop treating your viewers as beggers.
— Pinki Dalal (@pinkidalal) May 26, 2023
Sone pe suhaga, #JioCinema @JioCinema app crashing today, it’s amazing!! Premium users ko bhi they serve a lot of ads even before start of the match!
— Vatsal Garg (@vatsalgarg1993) May 26, 2023
I checked with them to remove the ad, they replied that the premium is only for English content not removing ads, such a waste experience @JioCinema #JioCinema https://t.co/GugbIDGOnU
— Aakash (@aakash1raj) May 25, 2023
We’re hiring!
We are hiring two full-time junior to mid-level writers with the option to work remotely. You need to work a 5-hour shift and be available to write. Interested candidates should email their sample articles to [email protected]. Applications without a sample article will not be considered.
