Saif Ali Khan and Hrithik Roshan starrer ‘Vikram Vedha’ is the first Indian film to arrange a special fan screening of the trailer prior to the trailer release. This is one of the many unique promotional strategies taken by the makers of the film.
Unlike other movies being promoted over couples of months, Vikram Vedha followed a four-week promotional campaign called ‘The VV Campaign’. The promotions of the film are crisp, brief and more connecting to the fans.
The news of the movie is being covered by international media and thus ‘Vikram Vedha’ is being promoted across the globe with fans eagerly waiting for the release. The movie has created a hype somewhat similar to Brāhmastra despite being a remake. The extraordinary dialogues and action scenes in the trailer have already impressed the viewers and the audience is convinced that it is not just a regular remake.
The modern retelling of the epic folklore ‘Vikram Vetaal’ is going to be released in 100 countries across the globe on the same day. Previously movies having international releases usually focused on countries having a particular fandom for Bollywood.
U.K, U.S.A, Middle Eastern countries, Australia, New Zealand are the countries having dedicated Bollywood releases regularly due to the population of the fans and popularity of stars. But for the first time, the movie will be released in non-traditional countries like Peru, Panama and Japan on the same day of release. Vikram Vedha will be available to watch in theatres in 22 countries in Europe, 27 countries in Africa and Latin America.
Brāhmastra can already be held responsible for the revival of the lost glory of Bollywood. Promotion is an important tool often misunderstood and misused in Bollywood, films like Shaamshera suffered huge losses due to unplanned promotion. But Vikram Vedha is using the tools in a way that is never thought of before. Another massive superhit can be expected from Vikram Vedha which is already paving its way to an international success along with its promotional strategies.
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