Stree 2 was definitely miles ahead of Khel Khel Mein (KKM). Khel Khel Mein had one prominent competition, which was Vedaa, and before ticket sales, it seemed like Khel Khel Mein might get the upper hand. But the audience once again proves that assumptions only exist on paper, and reality is much different.
Khel Khel Mein is suffering from low ticket sales and underwhelming hype. But whom should we blame?
Firstly, the cast. We are not attacking them with a low blow, but a progressive film like this can never work with an older cast. In terms of stardom, it is fine. Akshay Kumar, Vaani Kapoor, Fardeen Khan, and even Taapsee Pannu have their charm, and we can’t take anything away from them.
But they should have opted for a much younger cast. The concept of the movie is such that younger people, a group of friends exchanging phones, is not something a group over 35 will typically do. And that too, the concept belongs in Tier 1 and so-called ‘modern cities.’
Khel Khel Mein is no tragic hero, doesn’t deserve that grand title, but it does have its hamartia. The film manages to have zero marketing whatsoever. The youth doesn’t care about press conferences; it is not the old times. The makers would have done a better job if they had collaborated with some YouTuber or podcaster who does this sort of thing.
Even for the youth, what about some public interactions? That would have cracked the market, as Akshay Kumar has recently suffered from bad marketing. A similar thing happened during Selfiee. Though the film was hideous, it would have done a better job with better marketing.
Similarly, it happened during Sarfira as well, as the film dropped majorly. Even if a movie is “Oscar-worthy,” if the marketing job fails, it won’t get the box office love, and that is definitely a big turnoff for the producers.
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