Let’s face it. Neestream would not have been this big, if it wasn’t for Joe Baby’s ‘The Great Indian Kitchen’. It was a shame that this brilliant film had to open in a relatively unknown platform, but thanks to the Malayalam family drama, Neestream – the OTT platform is now well known among Malayalis everywhere (nearly). Of course, Amazon Prime Video has done the smart decision to stream the film on their platform, but Neestream will forever hold the premiere title of this feature film. So what’s next for this Malayali OTT platform?
Neestream has managed to have a global presence, making itself available everywhere, primarily targeting the Malayali audience. They have worked on their UI/UX issue, but like the recently re-emerged saying – “Content is King”. The problem is they do not have content like the aforementioned ‘The Great Indian Kitchen’ for people to want to subscribe to the OTT platform. Which will remain one of their bigger issues.
The OTT platform mentions in its website that it is the first OTT platform that target the global Malayalee diaspora, which may sound like a good thing, but if you do not have enough content coming out (which is also good), it will only turn people away from the platform. But one good thing is that they should have money for now, especially with the success of Joe Baby’s film and the investment and subscriptions that bought them.
With that, they should try to make some original content, or act as producers and give money to potential scripts. This is a key time for the South-Indian platform and they need to wake up and work harder to push out quality content before ‘The Great Indian Kitchen’ becomes their “One hit wonder”.
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