The average theatrical experience is changing very fast. Every now and then companies like Apple or Sony are introducing new technologies that try to bring the theaters under the comfort of one’s home. And this might be problematic for companies like PVR Inox. Even though the PVR Inox has shown an exemplary growth in India this year, it will find it difficult to keep it this way.
PVR and Inox Leisure merging up to be PVR Inox went on to be a very successful decision indeed. With this merger, the box office revenues have increased upto almost a hundred crores and food and beverage sales have also grown upto 30-40 crores. This is some big news indeed, but this year had been spectacularly loaded with big releases or re-releases (mostly) and it is not certain whether it will be the same in future. PVR Inox needs to introduce more elements in their businesses that will be impossible to do from home for customers. Providing good food and beverage services and showing 3D movies will work of course, but there is a need to introduce workshops, live events or e-sports. That will blend the digital and physical modes of entertainment.
PVR Inox is doing well with on-screen advertising and F&B offerings and it is also managing it well with box office revenues, but if it has to stay relevant and keep the theatrical experience inside the theaters, it must introduce these things to their business.
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