Licensed films run through star power and buzz. This statement is true for most films released on OTT. Seeing the great response of Thunivu on Netflix, this statement holds true this week as well.
But when it comes to series then promotions and most importantly, content makes the difference. This is true in almost all Indian series that fail to make a mark globally. Seeing the insanely brilliant response to Shahid Kapoor and Vijay Sethupathi starrer Farzi, this again proves to be great.
But let’s consider the case of Netflix India’s latest series Class. The series is a remake of a Spanish show by the name of Elite. The original show was extraordinary in terms of reception and quality. Also, Class is a really well-made show. It isn’t made for everyone but it is a good series nonetheless.
Even better, the official Netflix handle also promoted it through their social media. Mind you, we are not talking about the social media handle of Netflix India.
But, even after so many fortuities, we have absolutely nothing to celebrate about its international reach. It is important to clarify that when we say international reach, we don’t only mean the Indian diaspora living outside India, but also the native foreigners.
Even Money Heist Korea was a remake of a huge Spanish show, but it was received well internationally. But in terms of Indian shows, they rarely enter the most watched non-English TV Show list, let alone make a mark on it.
Thus, Netflix must investigate the problems that are stopping the reception of Indian series globally. Anyways they will have the fun of enjoying global success, just the way team Farzi is enjoying now.
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