With an endless amount of reels and shorts on apps like Instagram and YouTube, the average audience today barely has any attention to pay to long-form entertainment such as movies and TV series. OTT platforms, currently the most prominent providers of long-form content, are now struggling to retain their usage and importance. This struggle is due to the current generation’s growing reliance on reels and shorts.
As a result, TV shows and movies designed for OTT platforms are increasingly being created as ambient entertainment. Directors are now aiming to make their OTT releases simple and predictable. This is a rather sad shift.
In an effort to stay relevant, OTT content has moved away from being new, varied, and experimental. They are no longer trying to reach a newer audience that the theatrical scene could never access. Instead, they are becoming predictable, plain, and boring. This helps them keep up their stream numbers, even if only as a ‘second screen’.
Essentially, as viewers stay locked to their phones and short bursts of dopamine, these uninspired shows and movies continue playing in the background. Made with little passion or creativity, they now serve as secondary visual and auditory content. Their only role is to help keep the audience engaged with their phones.
It is particularly sad. This platform originally aimed to introduce fresh and experimental entertainment. But now, it has become effortless and passionless, simply to fulfill the needs of the current generation.
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