It is still hard to believe that the most anticipated Bollywood movie of 2021, Ranveer Singh’s 83, is standing near the tag of ‘financial failure’. It has gained the support of the majority of film critics. People who have enjoyed it in theatres are hailing it as one of the best Hindi films this year. But various factors are hampering its box office growth. What are they? Let’s dive deep into this mess.
According to many sources, 83’s production budget has surpassed the 125-crore mark. Also, we cannot ignore its promotional budget. The movie currently stands with a decent domestic collection of 61 crores within five days of its release. But we know that these figures are way below par, considering the hype and response it generated on social media upon its announcement. Plus, it is facing stiff competition from Spider-Man No Way Home and Pushpa: The Rise after its theatrical dispatch. NWH has already grossed more than a billion dollars globally. On the other hand, Allu Arjun’s latest mass entertainer will amass 300 crores soon.
The number of COVID cases have started to rise again in India. Northern states like Maharashtra, Haryana, Uttar Pradesh, and many more have imposed night curfews to curb this problem. This scenario is affecting 83’s collections. It means the night shows in these regions are not going to take place in future. Box office predictions have pointed out that the film will lose around 15-20% of its estimated profit during its entire theatrical run.
A large portion of India’s Twitteratis is trending #boycott83 on the tweeting platform these days. We know that the late Sushant Singh Rajput has a strong fan base. His fans believe that Ranveer Singh mocked the late actor in a last year’s commercial. Also, Deepika Padukone openly showed her support to JNU students. Furthermore, Kabir Khan’s controversial comments on the Mughal Empire ended up infuriating a majority of Indian people.
Kabir Khan’s 83 has barely crossed the 100-crore mark in gross collections. And it seems like Ranveer Singh’s latest project will continue to have a hard time at the box office.
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