Jio is practically back, and this time with a bang. However, judging it practically, this boom won’t be the best if you keep a far-fetched vision. See, Jio and JioCinema practically revolutionized the Indian market with freebies and managed to rise to astronomical popularity.
But with this new plan, the market might crumble, and it might affect the overall experience of the fans.
JioCinema has a very clear strategy: first, capture a massive number of fanbases with some of the most alluring plans, and then slowly grow the price when the user base is accustomed to the plan, similar to what happened with Jio’s sim cards.
Now, these bunch of plans from JioCinema look unmatched, especially starting with a price tag of ₹29/month and that too with access to premium content and an advertisement-free experience. But there is a major drawback, and it will affect other platforms.
To fight this battle, other platforms have to level the playing field, and for this, they will definitely adjust their price points. Lowering the price will definitely attract fans more, especially Netflix and Prime Video, though foreign brands, are trusted more in India and provide better service. But as JioCinema arrives with such a price in a price-sensitive market, fans will definitely incline towards it.
Now, if other platforms lower their prices, it will definitely affect their product, especially their content. The Indian audience, especially the OTT one, will be the first one to discard the platform. Though JioCinema, unlike major OTT platforms like Netflix and Prime Video, isn’t the best when it comes to original content, with such a price, people won’t care much.
So, for other OTT platforms, it would be better if they don’t really play this game. People can keep JioCinema as their second option for OTT and IPP streaming. For entertainment, JioCinema is the one that has to move to the big leagues, not the other way around.
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