Streaming service Zee5 has made a huge appointment to their AVOD (advertising video-on-demand) service by hiring Manish Kalra as its Senior Vice President and business head.
He will be looking after the overall AVOD department, developing the platform and creating content marketing strategy for user acquisition and retention campaigns, partnerships and collaborations for distribution and consumption of AVOD content on their platform and increasing its holistic growth.
Kalra has previously held important roles in online organisations such as Amazon, MakeMyTrip.com, Craftsvilla.com and Homeshop18. He brings with him an experience of over 19 years in the online business and marketing space. He has done his Master’s in Business Administration from XLRI, Jamshedpur and has a bachelor’s degree in Mechanical Engineering from Punjab Engineering College, Chandigarh.
Zee5 has made strides to expand itself to be a diverse and one-stop entertainment destination providing fresh and exclusive content in 12 languages such as Hindi, Bengali, English, Malayalam, Tamil, Telugu, Kannada, Marathi, Oriya, Gujarati, Bhojpuri and Punjabi. It has a host of 100 live TV channels and 1.25 lakhs hours’ worth of original content. It offers originals, Indian and International films and TV shows, music, kids’ shows, cineplays, health and lifestyle, and live TV to its users.
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