International education and advocacy organization Global Citizen, in partnership with Wizcraft, recently announced Mumbai’s representation in Global Citizen Live’s broadcast. The 24-hour movement for global unity will call on world leaders, philanthropists, and corporations to defend the planet and defeat poverty. This year, all the action and live performances will be broadcast on the TV channels of Zee Network and its digital entertainment platform Zee5 across the globe. With Mumbai now in the list of Global Citizen Live destinations, fans will witness Live performances of their favourite artists Amit Trivedi, Ajay-Atul, Badshah and Tanishk Bagchi, plus appearances by Sachin Tendulkar, Madhuri Dixit and Varun Dhawan, among others, onboard to support the Global Citizen Live campaign.
Talking about ZEE’s collaboration with Global Citizen Live, a spokesperson said – “We are delighted to partner with Global Citizen Live, a marquee platform working towards ending extreme poverty, protecting the environment, and creating equity. This year, Global Citizen has, yet again, brought together a slew of committed personalities with an aim to educate and empower both corporations and the general public alike on meeting critical goals in these areas. With our unparalleled reach across the country, Zee Entertainment wholeheartedly looks forward to amplifying Global Citizen Live’s messages with our multimedia platforms, encouraging more and more citizens to take impactful action. The city of Mumbai will be one of the select few iconic locations to host the event live, not only bringing home the immediacy of these causes but also letting the city add its own unique flavor to the endeavor, with a gallery of our very own stars gracing the occasion.”
Actor Anil Kapoor will host the initiative from the iconic Gateway of India and be joined by Sadhguru, Amitabh Bachchan, Ayushmann Khurrana, Arjun Kapoor, Ananya Panday, Bhumi Pednekar, Farhan Akhtar, Hrithik Roshan, Janhvi Kapoor, Kiara Advani, Riteish Deshmukh, Dia Mirza, Sara Ali Khan and Sonakshi Sinha, among others, pledging their support to the Global Citizen Live campaign. Apart from them, the Serum Institute of India along with Venkateshwara Hatcheries Venky’s and Maharashtra Tourism will also be extending their support.
Talking about Wizcraft’s association with Zee, Andre Timmins, Co-Founder Wizcraft said, “We are elated to announce that this time, ZEE Entertainment is our official broadcast partner, for the Global Citizen Live 2021. We are also grateful to V.H Group who are celebrating 50 years as India’s leading conglomerate, Adani Group & Serum Institute Of India who has been as enthusiastic about this campaign and event as we are. We can’t wait to see the same excitement flowing in the audience and participants. One thing that binds us together is our common goal of catalysing pro-activeness on long standing pressing issues concerning people, states, and environment.”
Global Citizen Live’s list of Global Partners includes Accenture, Cisco, Citi, The Coca-Cola Company, Delta Air Lines, Google, Live Nation, P&G, Salesforce, Verizon, and campaign partners Hilton, WW International, and World-Wide Technology who will engage support from the private sector in driving new commitments toward the campaign’s policy objectives. The campaign is produced by Michele Anthony for UMG, Francine Katsoudas, Tina Kennedy, Eric Ortner, Guy Oseary, Michael Rapino for Live Nation, Brian N. Sheth, Wassim “Sal” Slaiby and Chris Stadler.
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