After weeks of speculation, the largest International streaming platform for South Asian content will officially launch in the United States in a couple of weeks. Although the beta version of the OTT platform is available for use on multiple devices, ZEE5 USA is currently in its testing phase and we will have to wait before the American audience gains access to the streaming platform’s entire library. This aforementioned library features over 130,000 hours of exclusive Indian, Pakistani, and Bangladeshi entertainment content and offers 20 years of iconic TV Shows including latest dramas, new original shows, Bollywood and Indian language Films and much more.
ZEE5 launched back in 2018 in 190 countries simultaneously, and within weeks of launch – the OTT streaming platform became the largest streaming platform for South Asian content with its global presence. The streaming platform also became Number 1 in many key South Asian markets mainly in the Middle East and the Asian Pacific regions due to their high consumption of Bollywood (and regional Indian) content. USA will be the Indian streaming platform’s next and final great launch – by making itself available for the growing 5 million+ diaspora audience that has a deep cultural and language connection to ZEE5’s content.
Amit Goenka, President, Digital Businesses & Platforms of ZEE Entertainment expressed his happiness in bringing the largest aggregation of South Asian content on a single platform through ZEE5, for the American diaspora audience. Archana Anand, Chief Business Officer of ZEE5 Global also provided insight into their target audience – families with “South Asian connections”. ZEE5 will launch a highly diverse library featuring the aforementioned Indian, Pakistani and Bangladeshi content to make it available for said families. With authentic South Asian stories finally reaching the shores of America on a single OTT platform, Archana is confident that this streaming platform will also attract more Americans (than just the target diaspora audience).
ZEE5 will officially launch in the US on June 22nd 2021. The launch will take place at a virtual event where its platform and content will be unveiled. ZEE5’s annual pack which is priced at USD 84 will be available for USD 49.99 across all major devices, for a limited period launch price. The ZEE5 app is available for download on Google Play Store / iOS App Store, on Roku devices, Samsung Smart TVs, Apple TVs, Android TVs, and Amazon Fire Stick. ZEE5 is also available on www.ZEE5.com.
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