When Zee5 announced their new series Taj: Divided By Blood then it was a highly promising title. It had a big star cast of Naseeruddin Shah, Aditi Rao Hydari, Rahul Bose, and more. Unfortunately, things are nowhere close to what they should have been.
Taj: Divided By Blood was marketed pathetically by the platform. There was not a great strategy and all the work was done by a trailer which itself was not very impactful. If you remember Disney+Hotstar’s The Empire then that was also made on the same Mughal Empire. However, they were way ahead with a lot of buzz and talks around the show.
Needless to say, it helped a lot as it is still one of the most successful shows on Hotstar. Alas, Zee5 missed a great opportunity of promoting the show well. If you go on social media, then you would hardly find any public reactions to Taj: Divided By Blood.
That is proof big enough for the missed opportunity of Zee5. With a big-budget show at hand, such low buzz can be a killer move; and not in a good sense.
With only two days remaining for the release of the series, nothing but word of mouth can work for Zee5 in such a situation. Let’s see how it goes. Anyways, every consecutive show on Zee5 establishes some kind of record on the platform.