ZEE5 has launched an important campaign called #ZEE5GameChangers. It aims to use its shows and marketing to talk about important topics that affect society. They began this campaign with the famous actors from the show ‘Duranga Season 2’ and female police officers in New Delhi. They discussed the challenges and achievements of women in law enforcement.
This campaign is connected to the show ‘Duranga Season 2,’ which deals with identity theft and the story of a strong female police officer.
The #ZEE5GameChangers campaign is all about using storytelling to make people aware of important topics and drive change.
Abhirup Datta, the Head of AVOD Marketing at ZEE5, mentioned their commitment to creating educational and relatable content. ZEE5 believes that stories have the power to transform society and connect with a wide audience.
Durangs stars actors like Amit Sadh, Gulshan Devaiah and Drashti Dhami. The show’s second season, directed by Rohan Sippy, started streaming on October 24, 2023.
But what ZEE5 is missing is the realisation that series and films are not consumed because of their moral values but entertainment factors. Hardly any ZEE5 series stands out from the rest as a binge-worthy watch. So indeed there are challenges as to how people will even show an interest in socially relevant stories. Let’s wait to see what kind of “Game” ZEE5 “changes”.
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