Airtel Black has long been marketed as the one-stop premium bundle for families, combining mobile, DTH, fiber, and OTT subscriptions into one seamless experience.
But for many subscribers, the “seamless” promise seems to be fraying at the edges.
Take this recent case: a user reported that their ZEE5 subscription, bundled with Airtel Black, stopped working on 7 August. After multiple follow-ups, the so-called “dedicated representative” of Airtel informed them that the issue would take until 17 August to resolve.
That’s 10+ days without access to the platform, a major blow for families who rely on these OTT benefits for their daily entertainment.
This raises a critical question: is Airtel Black really delivering on its value proposition, or is it just big promises on paper? For a premium plan that positions itself as offering the best of everything, such gaps in service are not just inconvenient but damaging to customer trust.
OTT is not an optional add-on anymore, it is a core part of how audiences consume content. Losing access to a service like ZEE5 for over a week makes the premium branding of Airtel Black look hollow. Worse, passing the buck by asking users to “just wait” for a fix exposes how weak customer service still is in resolving such issues.
If Airtel wants to continue positioning Black as the ultimate lifestyle bundle, it needs to back the marketing with robust service delivery.
Otherwise, it risks losing customers to more reliable standalone OTT subscriptions that don’t come with these frustrating lapses.
For now, the promise of Airtel Black seems to be just ‘meh’.
We’re hiring!
We are hiring two full-time junior to mid-level writers with the option to work remotely. You need to work a 5-hour shift and be available to write. Interested candidates should email their sample articles to [email protected]. Applications without a sample article will not be considered.
