A growing number of Airtel broadband users are voicing frustration over recurring issues with the company’s OTT service integration, particularly with Prime Video.
Customers allege that instead of downgrading internet speeds when they switch to lower-tier plans, something rival providers like Jio Fiber manage seamlessly, Airtel has been suspending access to bundled OTT platforms altogether.
For subscribers, this feels less like a technical glitch and more like negligence.
Prime Video access is part of Airtel’s bundled offering, and its sudden removal after a simple plan downgrade undermines the promise of a smooth, value-driven experience. Users say the matter lingers unresolved for days, despite repeated complaints.
This isn’t the first time Airtel has faced criticism on this front.
The company has often struggled with managing its OTT tie-ups, be it delays in activation, sudden disruptions, or lack of clarity around bundled benefits. For customers who rely on these services as part of their daily entertainment, such lapses erode trust.
As competition in the broadband space heats up, Airtel’s inability to streamline its OTT ecosystem could cost it customer loyalty. At a time when digital entertainment is central to broadband packages, users expect efficiency, not excuses.
We’re hiring!
We are hiring two full-time junior to mid-level writers with the option to work remotely. You need to work a 5-hour shift and be available to write. Interested candidates should email their sample articles to [email protected]. Applications without a sample article will not be considered.
