The 2025 Asia Cup is all set to begin on September 9, with SonyLIV serving as the official streaming partner. And it’s no surprise how strongly Indian viewers are reacting to SonyLIV streaming this year’s tournament.
Tensions between India and Pakistan are at an all-time high, especially after the Pahalgam terrorist attack in April. In this climate, many Indian cricket fans have vowed to boycott all matches against Pakistan. For them, going ahead with the upcoming India vs. Pakistan clash feels deeply disrespectful to the victims and contrary to the nation’s sentiments.
SonyLIV’s decision to stream the tournament, including the India vs. Pakistan match, has not gone down well with fans.
Adding fuel to the fire is Sony’s own Kaun Banega Crorepati (KBC). The show’s recent advertisement promotes the Asia Cup and wishes the Indian cricket team success. But many fans, still angered by Sony’s decision, have now turned their criticism toward KBC and its host, Amitabh Bachchan.
Na Asia Cup dekhnege Na KBC dekhenge BC https://t.co/nmoLvwZ5ae
— Nadeem Ahmad (@Nadeem4hmad) September 4, 2025
No BOYCOTT SONY TV Telecast of Asia Cup if y are a True Patriotic person. https://t.co/RnMhQKyEqB
— R Hirakud (@RHirakud) September 4, 2025
@SrBachchan aur kitne paise chahie Asia Cup ka bhi promotion kar diya.. https://t.co/tD4cGacn7j
— Nish (@RajoriyaNitish) September 3, 2025
What many find especially hard to accept is that both SonyLIV and the BCCI are moving forward with the September 14 match against Pakistan. A growing section of fans insists that the Indian team should boycott the game altogether, but it seems that won’t happen.
The backlash is sharper because KBC, a show celebrated for its moral and emotional depth, is being used to promote an event that many feel should be avoided.
This wave of criticism against SonyLIV, KBC, and Amitabh Bachchan points out that, for many Indians, cricket is more than just a sport. It’s intertwined with national pride and sentiment. As the boycott campaign gathers momentum online, it raises bigger questions: should a platform’s commercial interests override the emotions and political realities of its audience? Stay tuned for more updates.
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