India is set to play Pakistan in the Asia Cup on September 14, but the match is facing heavy backlash across the country. Many people are upset that this match is being held just montha after the terror attack in Pahalgam, where 26 Indian soldiers lost their lives. Following that, India carried out Operation Sindoor as a strong response to the attack.
People on social media are calling for a complete boycott of the match. The hashtag #BoycottAsiaCup is trending, and many feel that it’s wrong to play cricket with Pakistan at this moment. This anger is not just online. Even in Parliament, several leaders have spoken out against the match. They say it sends the wrong message and that national emotions should be respected.
Former cricketers like Mohammad Azharuddin have also said that India should not be playing against Pakistan under the current circumstances. Some leaders have even warned that money earned from this match could end up supporting Pakistan’s cricket board, which is seen as highly inappropriate at this time.
This puts SonyLIV, the official streaming partner for the Asia Cup, in a tough spot. They have spent a lot of money to get exclusive streaming rights, hoping for huge viewership and advertising revenue. If people really do boycott the match, SonyLIV could suffer serious financial losses. Advertisers won’t want to spend money on matches that people are refusing to watch.
It’s a tricky situation, and the backlash doesn’t seem to be calming down anytime soon.
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