Disney+ Hotstar is bringing about a revolutionary change in the field of OTT streaming with its new AI-powered video optimization technology. This will be the first true use of AI in the world of OTT streaming, making it a groundbreaking achievement for the platform. The AI has been designed to adjust the video quality as per the user habits and scene complexion in order to enhance viewer experience.
Reportedly, this new way of streaming videos will result to a significantly less amount of data usage for the users. Users will be able to save up to 25% of data through this AI, that too, without compromising on the quality of the content. It will even make quality streaming easy and more accessible for connections with lower bandwidth, data limit and glitchy internet.
The AI uses the user’s consumption patterns, and studies the intensity and complexity of the scenes to alter the quality of the video consumed. This further decreases the amount of data required as quality is sorted strategically. Already 700+ titles have been optimised with the AI in the platform’s library, and the number will see an increase day-by-day.
The technology will especially be effective in India as most of the internet users here are restricted by data limits that makes it difficult for them to stream videos in HD spending a lot of data. The AI optimization will help them in reducing the amount of data spent significantly, and still provide them with content in HD quality. Also, the network connection is not stable in most of India. This new technology will help people with poor network connection or low bandwidth also to be able to stream HD contents.
The technology is a very revolutionary milestone in the world of streaming. It is a very innovative approach to have used AI in optimizing quality, hence addressing real issues rather than spending it on making the platform’s interface presentable.
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