SonyLIV has been steadily expanding its library, drawing in audiences with exclusive originals and popular TV dramas.
But a recent wave of disappointment among subscribers suggests the platform might have underestimated the loyalty viewers place in a single show.
The issue stems from Bade Achhe Lagte Hain 2 and its new season arc. Fans argue that the show was abruptly altered, with the narrative cut short and reshaped in ways that deviate from how it was originally conceived.
Tweets pouring in reflect frustration: some call for an extended run to do justice to the story, while others demand refunds, pointing out that they subscribed for an entire year just to watch this one show.
The sentiment is clear, viewers feel cheated. One fan put it bluntly: why pay for twelve months when the one program you signed up for is ending in a matter of weeks? Another echoed the frustration, openly stating they would cancel their subscription once Bade Achhe Lagte Hain goes off air.
This frustration highlights a larger problem with OTT platforms, tying long-term subscriptions to short-lived or unstable content strategies. If SonyLIV continues to alienate viewers by mishandling beloved shows, its subscriber base may not think twice before walking away.
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