If there’s one thing Indian OTT viewers hate more than glitches, missing episodes, or random payment failures, it’s ads that refuse to respect your time.
And Prime Video’s new wave of “limited ads” has pushed many users to find their own workarounds. In simple words, the users are frustrated.
It’s no secret anymore: Prime Video’s ad experience is getting worse. A 15-second commercial has quietly stretched into a 45-second interruption. What was once tolerable is now breaking the flow of a 40-minute episode.
And for viewers who watch multiple episodes at once? That stack of ads starts feeling like a tax on your patience.
So people are adapting.
Some now simply download episodes at the highest quality, watch them offline, and avoid ads entirely, a loophole many discovered during long flights. If you’ve ever finished The Family Man at 30,000 feet, ad-free, you’ll understand the appeal. Others rely on third-party players, carefully sync downloaded files, or switch to platforms like Plex just to maintain a clean viewing experience.
It’s a strange moment when loyal, paying customers have to hack their way into a smooth watch. The irony is sharp: people aren’t trying to pirate, they’re trying to escape friction.
And that’s the real issue here. When an OTT giant forces ads without offering basic features users genuinely need, Dolby Vision support in India, better playback controls, stable downloads, viewers don’t revolt. They simply find solutions that work better for them.
Prime Video may call this a new era of ad-supported streaming. But for many fans, it’s become an era of creativity, where avoiding ads has become part of the streaming ritual itself.
And no, it’s not a rebellion from the fans. It’s just… fans are tired.
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