The Indian OTT space is one industry that poses huge potential for growth in terms of both, on-demand video content as well as monetary counterparts. So much so, that a major portion of this potential is yet untapped. However, with the rapid development of more up-and-coming platforms, the OTT landscape is ever-changing.
JioCinema, launched in 2016, is one of the newer entrants into the OTT industry. Despite that, the streamer has caused quite the disruption within the space, and has, at times, proved to be a menace for other service providers. Not only does it provide the option to stream sports content for free for now, there is a huge library of regional content available to stream, only in Hindi.
Take for example, the recently released Telugu-language sci-fi action drama ‘Double iSmart’. The film, while already available on Prime Video to view in multiple languages like Telugu, Tamil, Malayalam, and Kannada, is now also streaming on JioCinema, but only in Hindi. Which is to say, that JioCinema is very literally filling the gap that a streaming giant like Prime Video is creating.
This is not all. JioCinema also boasts a library that includes recent titles like ‘Harom Hara’, ‘The Warrior’, ‘Patas’, ‘Gully Rowdy’, and more, streaming exclusively in Hindi. Sure, these titles did not exactly break the box-office, but they have definitely succeeded in gaining traction for the platform!
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