Entertainment is king when it comes to internet usage in India. Followed by social media usage, about 54% of users are hooked by video games and OTT platforms like Netflix and Prime Video. The two categories are in a neck-to-neck competition to capture the nation’s screen time. These activities dominate online engagement and offer a welcome escape from daily routines.
OTT platforms have transformed how Indians enjoy movies and shows as they deliver content in multiple languages at any time. From binge-watching series to exploring global cinema, these services cater to every taste. More importantly, these platforms are about a sort of freedom to the users who can watch what they want to watch instead of what OTT platforms wants them to watch.
This is coming parallel to the rise of Internet usage in India as more and more people are accessing Internet based content that also helps them in entertainment. Anyway, this is directly resulting in the rising number of people who want a subscription and this is causing OTT platforms to make formulaic content.
Because hey…nobody wants to hurt or shock their huge subscriber base in a wrong manner. Streaming music on platforms like Spotify and Gaana is also one of the favourite things of Indians.
For more content related to the Indian OTT Space, keep checking Binged.
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