Did you hear about the new rule in the USA?
They have made it compulsory for all OTT platforms to have a “click to cancel” button. This button will make cancelling the subscription as easy as signing up.
India needs a rule like the U.S. “click to cancel” law, which makes it simple for people to cancel subscriptions.
Right now, in India, it’s very easy to sign up for services like streaming platforms or gyms, but cancelling them is often a huge hassle.
All OTT platforms use tricky tactics, making it hard for customers to stop paying for services they no longer want.
If India had a similar rule, it would be a big win for consumers. Businesses would have to make the cancellation process just as easy as signing up.
Yes, this will greatly hamper the overall business but the consumers need such an empowering rule.
They would feel more in control, only paying for services they really use and value.
This step would save people both time and money. It would stop companies from taking advantage of customers who forget to cancel or find the process too difficult. Overall, it would push businesses to be more honest and transparent.
But here, the big question arises?
Is India even ready for such a decision?
Umm, looking at the condition of OTT platforms, the answer is not positive. But we should always focus on empowering the users.
With AI driven ads and already difficult process to cancel subscription, users do need something like “click to cancel”.
We’re hiring!
We are hiring two full-time junior to mid-level writers with the option to work remotely. You need to work a 5-hour shift and be available to write. Interested candidates should email their sample articles to [email protected]. Applications without a sample article will not be considered.
