You must be thinking that Indian media is getting all the fat foreign investments. After all, we have the massive Disney deal along with the presence of so many international players in the game. But this assumption can’t be farther from reality.
Don’t believe us? Let’s do a little math.
FDI in India’s information and broadcasting sector saw a decrease in the first quarter of the 2025 financial year, from April to June 2024. FDI during this period dropped by 31% compared to the same time last year. The sector received Rs 3,374 crore, down from Rs 4,893 crore in the first quarter of the previous year.
Despite the overall drop, there were significant investments, especially from Walt Disney, which invested Rs 2,839 crore. IVY Entertainment Holdings, known for channels like B4U Movies and B4U Kadak, also invested Rs 219 crore. Disney’s large investment comes at a time when its subsidiary, Star India, is merging with Viacom18, to make a media company of a massive $8.5 billion value.
Last year, the sector saw a big rise in FDI, with Rs 7,012 crore invested in FY24, nearly double the Rs 3,745 crore in FY23. While there has been a short-term dip this year, major global companies like Disney still show strong interest in India’s media market. Bigger FDI is just too important for keeping the industry going. It brings exposure from the international market and people have something to look forward to rather than the same stale and formulaic thing.
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