Jio Cinema might not have had a grand success with its original films and series yet but it definitely knows how to leverage through Indian reality shows. The platform has some of the most popular and watched reality shows in its kitty like Bigg Boss, Bigg Boss OTT, Roadies, Splitsvilla, Khatron Ke Khiladi and more and these boost its presence in the OTT landscape.
These mass appealing reality shows have large, dedicated audience base that’s spread across the diverse demographics of the country. Catering to a wide range of age groups and regions, Jio Cinema’s strategy to stream them has proven to be a winning formula for it in terms of viewership, engagement, and monetization.
Jio Cinema takes it a notch higher by making the streaming of such reality shows more user interactive and engaging with live footage, BTS clippings, voting and much more.
One more thing that’s notable here is that these shows are cult classics now and have been out there for years on television. With advancing entertainment consumption scenario, the movement of these shows to OTT was inevitable and Jio Cinema is smart to capitalise on this fact.
With millions tuning in, Jio Cinema also benefits from increased ad revenue since most of these shows run on AVOD model within the platform and does not require premium subscription. Reality shows generate substantial ad sales as brands seek to target this massive and engaged audience, making these shows lucrative for the platform.
Jio Cinema is pretty smart when it comes to making money and no matter if you love these reality shows or believe them to be cringe, they are working for the platform and honestly that’s all that matters.
We’re hiring!
We are hiring two full-time junior to mid-level writers with the option to work remotely. You need to work a 5-hour shift and be available to write. Interested candidates should email their sample articles to [email protected]. Applications without a sample article will not be considered.
